BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 16th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare.
Becker’s Conference Agenda
BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be discussing strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.”
With more consumers paying out of pocket for medically necessary services before meeting their deductible, these patients are increasingly behaving like cosmetic patients. Price sensitive. Choosing a doctor regardless of network. And to be competitive, physicians and physician practices need to capture these patients. This is the reality that cosmetic plastic surgeons have experienced for decades now. And so it’s not surprising that a plastic surgeon holds the key to engaging patients who are paying out of pocket for medically necessary services.
The BuildMyBod Health platform allows consumers to check pricing on out-of-pocket services using a Price Estimator on the doctor’s website, but only after providing their contact info. This generates a lead for the doctor’s practice who can then navigate the consumer through the healthcare process.
Everyone wins!
BuildMyBod allows consumers to visit a doctor or facility’s website to view their various services. They can then add procedures-of-interest to their “wishlist” and after submitting their wishlist along with their contact info, pricing info is automatically and instantly downloaded and emailed to the consumer. The patient gets instant gratification in the form of out-of-pocket pricing information. The healthcare provider receives the consumer’s contact info – a lead. Everyone wins!
The need to know out-of-pocket healthcare costs is of rising importance because more consumers have high-deductible health plans. When you have to spend $5000 to $6000 out of pocket before your insurance kicks in, you want and need to know what various outpatient services like lab tests, colonoscopies and X-rays will cost because consumers will be shouldering more of those costs.
While BuildMyBod Health started with out-of-pocket pricing information for cosmetic services, they have expanded to medically necessary services. When paying thousands of dollars out of pocket, there’s no difference between a boob job and a full body MRI!
To check pricing on healthcare services from Dr. Kaplan, click here.
Click here for the original blog post written by Dr. Kaplan for BuildMyBod.
