EDUCATION
Cleveland Clinic Foundation – Cleveland, Ohio
Plastic Surgery Fellowship 7/1/2005 to 6/30/2007
Chief Resident 7/1/2006 to 12/31/2006
Louisiana State University Health Sciences Center – New Orleans
Categorical Surgery Resident 7/1/2000 to 6/30/2005
Educational Chief Resident 7/1/2004 to 12/31/2004
Louisiana State University Medical Center – School of Medicine, New Orleans
Doctor of Medicine, May 2000
Louisiana State University Medical Center – School of Graduate Studies
Masters of Public Health, May 2000
University of Texas at Austin
Microbiology, August 1991 to May 1995
APP/SOFTWARE DEVELOPMENT
Creator of the BuildMyBod® website and iPhone App
The first app to provide complete pricing information on plastic surgery procedures for consumers
The website, in addition to pricing information, also includes Promos by area plastic surgeons and the ability to learn more about plastic surgery through the Knowledge
Center and the Ask a Real Plastic Surgeon feature
TRADEMARKS/PATENTS
BuildMyBod® iPhone App Trademark Serial Number 85097845
BuildMyBod® Design Patent – U.S. Patent D700,192
CLINICAL APPOINTMENTS
Adjunct Staff – Department of Plastic Surgery in the Dermatology and Plastic Surgery Institute of Cleveland Clinic, Cleveland, OH
Program Director of the Baton Rouge rotation for the LSU and Tulane University Plastic Surgery Fellowship Programs
Clinical Assistant Professor – Louisiana State University Health Sciences Center, Dept. of Surgery
Clinical Assistant Professor – Tulane University Medical Center, Dept. of Surgery
LICENSURE
State of Louisiana – full license in good standing, 024942
State of Texas – full license in good standing, M5272
State of California – full license in good standing, C55493
State of New York – full license in good standing, 268566
BOARD CERTIFICATION
American Board of Surgery – Board Certified, October 11, 2005
American Board of Plastic Surgery – Board Certified, December 30, 2008
SCOPE OF PRACTICE
Cosmetic surgery of the face and body
Cosmetic medicine including injectibles, laser, IPL and deep chemical peels
Breast reconstruction utilizing all techniques including the DIEP flap
Melanoma excision with sentinel node biopsy
Reconstruction after Mohs’ surgeon excision
Upper and lower extremity reconstruction with free and rotational flaps
COMMUNITY/COMMITTEE INVOLVEMENT
Director, Cleveland Clinic Alumni Board of Directors
GME Committee at Our Lady of the Lake RMC
Strategic Business Development and Growth Plan Committee for OLOLPG
President, Jewish Federation of Greater Baton Rouge
Relief Mission to Haiti, February 2010
PRINT PUBLICATIONS
Kaplan JL. Minor Advocacy in Healthcare: A Proposal for a More Efficient Solution. Journal of the Louisiana State Medical Society. Oct 1997; 149: 374-378.
Kaplan JL; Hunt JP. The Use of Decoy Police Cars in Speed Reduction Efforts. Journal of Trauma. July 2000; 49: 43-46.
Kaplan JL. The Use of Decoy Police Cars in Speed Reduction Efforts. Master of Public Health thesis. John Ische Library, Louisiana State University Health Sciences Center.
Kaplan JL; Allen RJ. A Cost-Based Analysis of Perforator Flaps and TRAM Flaps for Breast Reconstruction. Plast. Reconstr. Surg. March 2000;105:943-948.
Allen RJ; Kaplan JL. Case Report: Use of a Perforator Flap for Reconstruction of a Parotidectomy Defect. Journal of Reconstructive Microsurgery. May 2000; 16:255-7.
Allen RJ; Dupin C. Perforator Flaps in Breast Reconstruction. Manuscript preparation.
Kaplan JL; Armenta A. Latissimus dorsi flaps in breast reconstruction: A review. Online Journal.
Allen RJ; Sullivan SK; Kaplan JL. First Successful Transplantation of a Deep Inferior Epigastric Perforator Flap between Identical Twins for Breast Reconstruction. Submitted Journal of Reconstructive Microsurgery. April 2000.
Kaplan JL; Allen RJ. Transplantation in Breast Reconstruction. In Shenaq SM, Hollier LH, and Allen RJ (Eds.), Seminars in Plastic Surgery’s Advances in Breast Reconstruction, Vol. 16, No. 1. New York: Thieme, 2002.
Kaplan JL; Allen RJ. Letter to the editor. In Singletary SE (Ed.), Breast Diseases: A Yearbook Quarterly, Vol. 13, No. 1. St. Louis: Mosby, 2002.
Kaplan JL, Guerra A, Sullivan SK, Allen RJ. Anterolateral Thigh Flaps in Breast Reconstruction. Journal of Reconstructive Microsurgery. 19(2):63-8, 2003 Feb.
Hausmann MG, Kaplan JL. Hemoperitoneum secondary to avulsed short gastric arteries after vomiting. Current Surgery. Jan/Feb 2005.
Kaplan JL; Weintraub S; Hunt JP, Gonzales A. Treatment of superior mesenteric and portal vein thrombosis with direct thrombolytic infusion via an operatively placed mesenteric catheter.
American Surgeon. 70(7):600-4, 2004 Jul.Kaplan JL; Hoell R; Weintraub S; Marr AB; O’Leary JP; Hunt JP. Results from a Survey of Medical Residents’ Attitudes about Unions. Labor Studies Journal 32:411-429; 2007
Kaplan JL; Hammert WE; Zins JE. Lawsuits against Plastic Surgeons: Does locale affect incidence of claims? Canadian Journal of Plastic Surgery, October 2007.
Kaplan JL; Rotemberg SM; Yetman RJ. Breast reduction: Does the tumescent technique affect reimbursement? Plastic Reconstructive Surgery, September 2008; 122(3), 693-700.
Kaplan JL et al. Facelift, Skin Only. emedicine website. Feb 19, 2008 Blum CA, Theunissen TB, Kaplan JL. Facial Artery Pseudoaneurysm After Repair of Mandibular Fracture.
Journal of the Lousiana State Medical Society, July/August 2012; Vol 164, 194-196.
Sasser CS, Kaplan JL. Discussion of Preoperative Indications and Post-Operative Complications Following Laser Assisted Lipolysis by Non-Plastic Surgeons. Plastic Reconstructive Surgery, Scheduled for publication in September 2012 issue.
Blum CA, Sasser CS, Kaplan JK. Indications, Contraindications and Complications Associated with Laser Assisted Liposuction. Submitted to Aesthetic Plastic Surgery July 23, 2012.
Kaplan, Jonathan MD, MPH. Price Transparency in the Online Age. Plastic and Reconstructive Surgery: October 2014 – Volume 134 – Issue 4S-1 – p 50-51
Kaplan, Jonathan L. MD, MPH; Mills, Parker H. PhD. Price Transparency in the Online Age. Annals of Plastic Surgery: May 2016 – Volume 76 – Issue – p S246-S248
Kaplan, Jonathan L. MD, MPH. The Single Incision Minimally Invasive (SIMI) Neck Lift. Plastic and Reconstructive Surgery – Global Open: May 2019 – Volume 7 – Issue 5 – p e2208
Jonathan Kaplan, MD, MPH. Top 10 ways hospitals are not compliant with new CMS price transparency rules. Medical Economics. February 25th 2021
Jonathan Kaplan, MD, MPH. One step closer: price transparency in healthcare. Medical Economics. December 12th 2019.
Jonathan Kaplan, MD, MPH. Price transparency is a customer service opportunity in healthcare. Medical Economics. May 9th 2019
Jonathan Kaplan, MD, MPH. Considering buying a practice? Read this first. Medical Economics. November 19th 2018.
Jonathan Kaplan, MD, MPH. Patient engagement through price transparency. Medical Economics. May 30th 2018
Jonathan Kaplan, MD, MPH. The role of confirmation bias in online physician reviews. Medical Economics. April 16th 2018
Jonathan Kaplan, MD, MPH. It’s a mistake if you’re not on social media. Medical Economics. January 27th
Jonathan Kaplan, MD, MPH. How to use price transparency to attract patients. Medical Economics. January 3rd 2018
Jonathan Kaplan, MD, MPH. The fallacy of claims data and the negotiated rate. Medical Economics. November 1st 2017
Jonathan Kaplan, MD, MPH. Bundled pricing is the only true transparency in healthcare. Medical Economics. October 4th 2017
Jonathan Kaplan, MD, MPH. 5 reasons physicians should choose marijuana over opioids. Medical Economics. September 20th 2017
Jonathan Kaplan, MD, MPH. A physician’s take on “What the Health”. Medical Economics. August 26th 2017
Jonathan Kaplan, MD, MPH. This is why listing healthcare prices as a menu is dumb. Medical Economics. August 13th 2017.
Jonathan Kaplan, MD, MPH. Surprising benefits of price transparency and how to utilize them. Medical Economics. May 1st 2017
Jonathan Kaplan, MD, MPH. Surprising benefits of price transparency and how to utilize them. Medical Economics. May 1st 2017
ONLINE PUBLICATIONS
Jonathan Kaplan, MD. Keep Up with the Rules of Engagement. Modern Aesthetics Magazine. September/October 2021.
Jonathan Kaplan, MD. How accurate are online estimates? Modern Aesthetics Magazine. July/August 2021.
Jonathan Kaplan, MD. Aesthetic devices may be right for you; They’re not right for me: A confessional. Modern Aesthetics Magazine. May/June 2021.
Jonathan Kaplan, MD. Hospitals have to post prices. Soon, you will too. Modern Aesthetics Magazine. March/April 2021.
Jonathan Kaplan, MD. A Chatbot is My Newest Employee of the Month! Modern Aesthetics Magazine. January/February 2021.
Jonathan Kaplan, MD. The Power of the Abandoned Cart. Modern Aesthetics Magazine. November/December 2020.
Jonathan Kaplan, MD. Discounts and Specials Are Fine. Bargaining is Not! Modern Aesthetics Magazine. September/October 2020.
Jonathan Kaplan, MD. This Is The Best Time In History To Be In The Aesthetic Space. Modern Aesthetics Magazine. July/August 2020.
Jonathan Kaplan, MD. Special Report: Dr. Jonathan Kaplan Offers Coronavirus Overview. Modern Aesthetics Magazine. March 16, 2020.
Jonathan Kaplan, MD. One Step Closer: Price Transparency in Health Care. Modern Aesthetics Magazine. January/February 2020.
Jonathan Kaplan, MD. Changing Referral Patterns in the Age of Social Media. Modern Aesthetics Magazine. November/December 2019.
Jonathan Kaplan, MD. That Time My Website Traffic Dropped 62%. Modern Aesthetics Magazine. September/October 2019.
Jonathan Kaplan, MD. Get Patients to Book and Pay in Full at the Time of Consultation. Modern Aesthetics Magazine. July/August 2019.
Jonathan Kaplan, MD. How an Email Database Can Power Your Practice. Modern Aesthetics Magazine. May/June 2019.
Jonathan Kaplan, MD. Considering Buying a Practice? Read This First. Modern Aesthetics Magazine. March/April 2019.
Jonathan Kaplan, MD. Get to Know Your Potential Patients. Modern Aesthetics Magazine. September/October 2018.
Jonathan Kaplan, MD. Loading the Sales Funnel Through Price Transparency. Modern Aesthetics Magazine. November/December 2017.
Jonathan Kaplan, MD. Consumers Believe in Price Transparency. So Should You! Modern Aesthetics Magazine. September/October 2016.
Jonathan Kaplan, MD. Is the Price Right? Price Transparency Ups Conversion Ratio for Plastic Surgeons So Should You! Modern Aesthetics Magazine. May 10, 2016.
PRESENTATIONS
Kaplan J; Donelon S; Zieske A. The Role of AGE’s (Advanced Glycosylated End-Products) in Smoking and Diabetes. Presented at Third Annual LSUMC Cardiovascular Research Conference. Nov 20, 1997.
Kaplan JL; Hunt JP. The Use of Decoy Police Cars in Speed Reduction Efforts. Presentation at American Association for the Surgery of Trauma, Sept. 1999.
Kaplan JL; Allen RJ. A Cost-Based Analysis of Perforator Flaps and TRAM Flaps for Breast Reconstruction. Presented at open plenary of 13th Annual International Society of Reconstructive Microsurgeons, June 24, 1999.
Kaplan JL; Allen RJ. A Cost-Based Analysis of Perforator Flaps and TRAM Flaps for Breast Reconstruction. Presented at open plenary of the Southern Medical Association Conference, November 13, 1999.
Kaplan JL; Allen RJ. A Cost-Based Analysis of Perforator Flaps and TRAM Flaps for Breast Reconstruction. Presented at open plenary of the Louisiana Society of Plastic and Reconstructive
Surgeons Annual Meeting, April 15, 2000. Kaplan JL; Hunt JP; Hoell R; O’Leary JP. The Rise, Climax and Dénouement of Residency Unions.
Presented at LSUHSC Department of Surgery Resident Research Day, June 13, 2002. Kaplan JL; Hunt JP; Hoell R; O’Leary JP. The Rise, Climax and Dénouement of Residency Unions.
Southeastern Surgical Society meeting. February 2, 2004. Kaplan JL; Weintraub S; Hunt JP; Gonzales A. Portal vein thrombosis secondary to appendicitis. Southeastern Surgical Society meeting. February 2, 2004.
Kaplan JL. Debt Management in Residency. American College of Surgeons. October 11, 2004.
Kaplan JL; Hoell R; Weintraub S; Marr AB; O’Leary JP; Hunt JP. Resident Attitudes towards Residency Unions: A Web-based Survey. La. Chapter of American College of Surgeons. January 15, 2005.
Kaplan JL; Hammert W. Lawsuits against plastic surgeons: Does locale affect incidence and cost of claims. Ohio Valley Society for Plastic and Reconstructive Surgeons. June 3, 2006.
Kaplan JL; Yetman R. Breast reduction: Does technique affect reimbursement. PSEF Senior Residents Conference. Pasadena, CA. Feb. 1, 2007.Kaplan JL; Yetman R. Breast reduction: A novel technique. Plastic Surgery at the Red Sea International Symposium. Eilat, Israel, March 16, 2007.
Kaplan JL; Yetman R. Breast reduction: A novel technique and its effect on reimbursement. Meeting of the European Association of Plastic Surgeons (EURAPS). Ghent, Belgium, May 26, 2007.
Kaplan JL. Plastic Surgeons vs Cosmetic Surgeons. Louisiana Society of Plastic Surgeons meeting. New Orleans, LA, March 23, 2012.
PROFESSIONAL ORGANIZATIONS
American College of Surgeons – Fellow, Full Member
ASPS – Full Member
Louisiana Society of Plastic Surgeons – Secretary/Treasurer
AWARDS/HONORS
Recipient of the Edgar M. Bronfman Fellowship in Israel, Summer 1990
Recipient of the Best Medical Student Presentation at the Louisiana Society of Plastic and
Reconstructive Surgeons Annual Meeting, April 2000
Doug Leonovicz Award for Best Resident in Vascular Surgery
Educational Chief Resident, LSU Department of Surgery, July-December 2004
Chief Resident, Cleveland Clinic Department of Plastic Surgery, July-December 2006
Baton Rouge Business Report 40 Under 40 for 2009
Recognized as a Leadership Giver for the Capital Area United Way, Summer 2012
EMPLOYMENT
Memorial Medical Center – prn from Dec. 1998 to June 2000. Scrub technician and surgical assistant.
2nd International Course on Perforator Flaps – AV technician and faculty driver, November 1998.
Baton Rouge Health Center – summer of 1995. Scrub technician.
Smither’s Furniture Refinishing and Repair, Austin, Texas – August 1994 to May 1995. Restoration and repair of antique furniture.
Rapides Regional Medical Center, Alexandria, Louisiana – summer of 1993. E.R. technician.
St. David’s Medical Center, Austin, Texas – spring of 1993. E.R. technician.
Darrell’s Garage, Alexandria, Louisiana – summer of 1992. Internship in auto maintenance and repair. Categorical Surgery Resident at LSU Health Sciences Center Department of Surgery – July 1, 2000 to June 30, 2005
Plastic Surgery Fellow at Cleveland Clinic Department of Plastic Surgery – July 1, 2005 to June 30, 2007
Staff, Our Lady of the Lake Regional Medical Center, July 2007 to present
Staff, Woman’s Hospital of Baton Rouge, July 2007 to present
Staff, Lake ASC, July 2007 to present
Medical Director, OLOLPG Center for Reconstructive and Cosmetic Surgery Center, July 2007 to May 2013
Pacific Heights Plastic Surgery, June 2013 to present
