If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but he’s in the trenches utilizing social media on the reg so he has something to offer. Continue reading to find out what!
Social media course at the CSPS Annual Meeting
The CSPS Annual Meeting is a wonderful gathering of the best and brightest of plastic surgeons in California. And with so many plastic surgeons in California active on social media, it only makes sense to have a social media course.
Because Dr. Kaplan (aka @RealDrBae on Instagram and Snapchat) is very active on social media on a daily basis, he suggested a course on the topic. Surprisingly, one had not already been scheduled. But after giving a well-received presentation on social media to the Greater Sacramento Society of Plastic Surgeons a few weeks ago, he got the opportunity to give a similar course at the CSPS this year.
While hesitant to refer to himself as an expert, his presentation reviews the nuts and bolts of social media. Through a mix of video and screenshots of the various platforms in action, Dr. Kaplan’s course will provide a great overview to the social media novice and explore some of the more engaging aspects of Instagram. Since social media is a rapidly changing space, he always has more content to add from presentation to presentation and that also means that even the most seasoned social media user can learn something new.
Course Description
The newest plastic surgeon right out of training can get busier, faster simply by being social media savvy. That means we all need a basic understanding of the power of social media. Dr. Kaplan, aka @realdrbae on Snapchat and Instagram, will give a thorough overview of the social media platforms that are transforming plastic surgery practices across the country. You don’t need to have a ton of followers to be successful. You don’t need that X factor. Anyone can do this. But you should try to be the best you can be.
By attending this course, you will: 1) gain a basic understanding and the differences between Snapchat, Instagram, Instagram Stories, Instagram TV and Facebook Live; 2) receive ideas for clever content to be used on social media; 3) become familiar with various engagement tools on Instagram; 4) learn how to create content once and then repurpose on all platforms; and 5) monetize your leads by capturing the contact information of your followers
Space in limited – don’t miss this opportunity to hear the latest trends on social media. Cost for the course is $45 and it is free to Residents/Fellows/Medical Students. Register online for the course on the CSPS registration page OR if you have already registered for the Annual Meeting, contact the CSPS Executive Office directly to add this course to your registration: cspsoffice@att.net or (510) 243-1662.
Hope to see everyone there!
Click here for the original blog post written by Dr. Kaplan for BuildMyBod.
