Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando.
BuildMyBod Health: A primer
For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They are paid out of pocket because 1) you haven’t met your deductible for a medically necessary service (think colonoscopy, lab test or X-ray) or 2) because the procedure is considered cosmetic and insurance doesn’t cover it anyway. Consumers interested in pricing can visit BuildMyBod.com or download the BuildMyBod iPhone app. Even more user friendly, consumers can utilize the BuildMyBod Price Estimator on a doctor’s website.
Regardless of how you find the doctor, you add procedures or services of interest to your “wishlist.” Then submit your wishlist along with your contact info. After that, you’ll instantly get an email with a breakdown of the costs and the doctor’s contact info. The doctor’s office will also receive your contact info for follow up. By receiving your contact info, the doctor’s office can help you navigate through the healthcare process.
What presentations are on tap at the AACS?!
On Thursday, Dr. Kaplan will speak on utilizing social media influencers in your practice. What’s the difference between influencer pages on Instagram and social media influencers? How can you tell if a social media influencer that wants free product to promote your practice has a legitimate following? Dr. Kaplan will provide the attendees with the tools and knowledge to answer these questions.
Twenty minutes later he’ll talk about the necklift technique he developed as a board certified plastic surgeon. His paper on the Single Incision Minimally Invasive (SIMI) necklift was recently accepted for publication in a peer-reviewed journal.
To round out the day, Dr. Kaplan will discuss generating leads through social media. Physician practices produce so much content for social media but what do they get in return? Dr. Kaplan will explain how funneling all inquiries on pricing (the most common question on a doctor’s Instagram page) will leverage the consumer’s need for price transparency with the doctor’s ability to generate leads.
Finally on Friday, he’ll give a presentation on weeding out price shoppers and finding serious patients in the process. This is similar to the topic he discussed at the Nazarian Institute last weekend.
If you’re in Orlando for the AACS, be sure and attend one of his lectures. It’s not everyday you hear something new!
To check pricing on healthcare services through the BuildMyBod Health platform from a doctor near you, click here. Or to sign up as a provider and offer pricing information to consumers in an automated way and generate leads, click here.
Click here for the original blog post written by Dr. Kaplan for BuildMyBod.
