Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health will be giving several instructional courses at The Aesthetic Meeting this weekend.
On Saturday, he’ll be giving a 1-hour instructional course on lead generation and ecommerce. As an extra special treat, he’ll be joined by Rosy Zion of Zion Social Media on Monday during a two-hour instructional course on social media you don’t want to miss!
Price Transparency in Healthcare
Dr. Kaplan will discuss many of the topics related to his white paper published in the Annals of Plastic Surgery. Additionally, he’ll discuss the benefits of price transparency.
By encouraging the doctor to offer pricing information online, the patient can see pricing ahead of time. Therefore, they don’t waste 45 minutes of their own time describing their deepest insecurities only to realize the cost is out of their budget. By knowing pricing prior to the consultation, they know whether the consultation is premature.
Price Transparency in Social Media
Whenever a doctor posts a video of a procedure on Snapchat/Instagram (IG) Stories or a before and after photo on IG, one of the first questions is always, how much does it cost? Dr. Kaplan will discuss how to turn that consumer’s vague, unknown social media handle into a lead for follow up.
This is all obviously beneficial for the doctor as well. By offering pricing information online, consumers can see what the “damage” is. In turn, the doctor focuses on the most serious of patients that attend the consultation after checking costs.
It’s natural to want pricing info before any big purchase. A house. A car. And healthcare costs. Dr. Kaplan will also discuss price transparency and lead generation at more upcoming meetings. Stay tuned to find out where.
In the meantime, if you want to check pricing from Dr. Kaplan, click here.
Click here for the original blog post written by Dr. Kaplan for BuildMyBod.
