Breast lift pricing without implants [video]
If you’re looking for breast lift pricing and want to avoid implants, you’ve come to the right place! With enough breast tissue, you may have all the volume necessary without implants…you just need a breast lift. How to get the breast lift you need Droopy breasts are a result of loose breast skin. Think […]
Interacting with potential patients on social media
In the past, a patient could search a doctor’s website or watch their YouTube channel anonymously. Not anymore! With the advent of social media, a physician’s practice can gain valuable insights into what potential patients are considering or thinking. Who are your potential patients? When a doctor (or anyone) posts video clips to Snapchat […]
Breast asymmetry correction with implants and lift [video]
Breast asymmetry correction is one of the most complex breast procedures around. The complexity is due to the myriad of ways to fix the asymmetry. It’s not just a matter of size, but also of shape. And then you have to get the nipple in a symmetrical position! Video of breast asymmetry correction As […]
Lowering the mental barrier to lead generation in healthcare
There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost. The good news […]
Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know […]
Price transparency is a customer service opportunity in healthcare
John DiJulius once said that price is irrelevant. His point was that if you provide such a great product or service, the consumer will no longer care about the cost of said product or service. This is demonstrated perfectly in my case when it comes to coffee. When price is irrelevant I don’t like […]
Hospitals posting prices. A good start.
You may have seen this NY Times article a couple weeks ago about a new law requiring hospitals to post prices. The law was initially included in the Unaffordable Care Act but not put into action until the Trump administration. The article highlights how the information posted by the hospitals is inadequate and not […]
Dr. Kaplan speaking at AACS in Orlando
Starting today, Dr. Jonathan Kaplan, Founder/CEO of BuildMyBod Health is giving four lectures over the course of two days at the AACS Annual Meeting in Orlando. BuildMyBod Health: A primer For those of you not familiar, BuildMyBod Health allows consumers to check pricing on healthcare services that are typically paid out of pocket. They […]
Kelsey’s rant (kelseykaplanfashion on IG): What to look for in your doctor [video]
I don’t know what got her going but my wife, Kelsey, or kelseykaplanfashion on Instagram, went on a humorous tirade on what to look for in a plastic surgeon. It’s her 5 standards that lead to THE gold standard in choosing your doctor. Check out the video and listicle below! The Gold Standard of […]
BuildMyBod Health founder speaking at Nazarian Institute
Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking at the Nazarian Institute this weekend. The meeting is open to everyone trying to take their branding and customer service experience to the next level. You can sign up here. Price transCAREncy and upping your customer service game at the Nazarian Institute Dr. Kaplan […]
2019 BuildMyBod Health Annual Pricing Report [infographic]
BuildMyBod Health is the number one online marketplace for healthcare services. It provides consumers and employees of self-funded plans with its robust database of price information on medically necessary procedures typically paid out of pocket before a deductible is met or because the service is considered cosmetic. These prices reflect either the cash rate or […]
How I weed out price shoppers and find serious patients in the process
One of the more frustrating aspects of running a medical practice is the constant calls and emails asking about the cost of procedures. This annoys doctors because it makes them feel that their training and expertise accounts for nothing. As though, all that really matters is “how much is this gonna cost me?!” But doctors […]
