Price TransCAREncy, not price transparency
What’s the difference between price transcarency and price transparency? Simple. Price transparency is the idea that consumers should understand the costs of a good or service prior to purchasing it. Pretty obvious in most industries…except healthcare. Price transcarency, in its most general terms, is the movement to bring price transparency to healthcare. Price TransCAREncy […]
Treatment for undereye dark circles [video]
Tired of those undereye dark circles? Or just tired of everyone thinking you look tired because of them?! Or maybe you regularly apply foundation to your face just so you can cover the dark circles. Well, there’s something you can do about this “malady.” As you’ll see in the post and video below, you’re not […]
Brunch with the Baes! [video]
🌟SURPRISE BRUNCH WITH THE BAES GIVEAWAY!🌟 If you could have brunch 🥐🍳 with anyone in the world, who would it be?! Dr. Kaplan’s wife, Kelsey – @kelseykaplanfashion on Instagram – would want it to be the entire Kardashian family 💁🏽♀️. But if Dr. and Mrs. Kaplan, aka Dr. and Mrs. Bae, crossed your mind, it’s your lucky day! […]
What you should expect from yourself and your surgeon after surgery
We had a recent postoperative patient compliment us on our blog and how informative it is. However, she pointed out that one thing she couldn’t find was a blog post on what to expect after surgery. So here goes! What you should expect from yourself and your surgeon after surgery This listicle should serve […]
What a difference an implant exchange makes!
Check out those breasts! Seriously though, who would’ve thought an implant exchange from 370cc to 560cc (an increase of almost 200cc!) would still look so good and so tasteful? There are several ways to philosophize on this particular patient’s case. Is an implant exchange in your future? When I first look at these results, […]
Why we look at more than just BMI [video]
As more consumers research cosmetic surgery online and watch surgery on social media, there’s one thing they keep hearing. That their plastic surgeon won’t operate on them if their BMI (body mass index) is greater than 30. BMI refers to the “magic number” that takes into account your weight in kilograms and your height in […]
Later haters! The latest XEOMIN® Campaign
Merz, the makers of the BOTOX® Cosmetic competitor, XEOMIN®, released their later haters campaign recently. It’s a pretty interesting spin on the whole empowerment movement. Later haters! In the past, getting botulinum toxin (ie Botox), was considered taboo. Women were embarrassed for friends and family to know they were getting treatments to minimize wrinkles. […]
The commoditization of cosmetic surgery
Whenever talking to a potential client about using the BuildMyBod Health platform on their website, I run them through an online demo via GoToMeeting. While doing a demo today, I had an interesting conversation with the CFO of a practice chain interested in the platform. He expressed concern with the commoditization of cosmetic surgery by […]
Should you buy your partner cosmetic surgery as a gift?
With the holidays upon us, we’re under the gun to get a great gift for our husband or wife, or if we’re being PC, our partner. Your husband probably doesn’t want a tie and your wife doesn’t want a vacuum cleaner. In an attempt to think outside of the box, should you buy your partner […]
A breakdown of costs is a huge patient satisfier
Of the two images above, which do you prefer? You don’t even have to know what we’re talking about or referring to but the choice is obvious! Anyone paying out of pocket for their healthcare would choose the option that provides a clearer breakdown of costs. Breakdown of costs I had a realization a […]
Dark circles under the eyes: Fillers vs Surgery
These days, if a patient can avoid surgery, they’ll try, even if it means a substandard result. But when it comes to dark circles under the eyes, avoiding surgery can actually be the right decision. Dark circles under the eyes Whether surgery or fillers are right for dark circles depends on what’s causing them. […]
Dr. Kaplan speaking at Modernizing Medicine User Conference
Dr. Kaplan, founder/CEO of BuildMyBod Health will be speaking this weekend at the Modernizing Medicine Momentum User Conference in Orlando. Modernizing Medicine Momentum 2018 Dr. Kaplan’s presentation is entitled, “Improve the Patient Experience With Price Transparency.” In the talk, Dr. Kaplan, a board certified plastic surgeon, will explain how he and doctors across the […]
