Dr. Kaplan featured in Radiesse Golden Ticket campaign
Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner. Radiesse Golden Ticket winner and […]
Periareolar breast lift [video]
Depending on how much lift you need for your breasts after having kids, you may be a candidate for a periareolar breast lift. In the GIF above, this technique is great if your nipple is at or just below the fold under your breast. That fold is also referred to as the inframammary fold, or […]
From social media to surgery [video]
As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor. First step: Lead generation As seen in the photo […]
International Medical Tourism: Death isn’t your biggest concern! [video]
There is no shortage of horror stories when it comes to medical tourism – traveling outside of the country for your medical care. Headlines abound of patient deaths from fat embolism, hypovolemic shock or overwhelming infections. And while death is obviously the worst complication, it’s not the main risk. Poor quality and cut rate procedures […]
How Snapchat disarms Dr. Google!
I’m gonna spend this whole post just explaining what the title means! So let’s start with some background. Most doctors know that Dr. Google refers to the experience when patients come in for their consult with loads of disjointed, unrelated information regarding their ailment that they learned on Google. While some of the information is […]
Bottoming out…in breast augmentation
Breast augmentation is one of the most popular cosmetic procedures out there. And since cosmetic surgery is real surgery, some complications are inevitable. One such complication is bottoming out of the implant as shown above. What is ‘bottoming out’ in breast augmentation? In an ideal situation, a breast implant sits behind the breasts in […]
Breast augmentation with the IDEAL Implant [video]
For those of you out there considering a breast augmentation, you have another choice on the market. No longer can you only choose between silicone or saline. Now you have the option of a saline, structured implant – the IDEAL implant! How is the IDEAL implant different? As you’ll see in the video below, […]
To shave or not to shave…before surgery?!
While common sense would suggest shaving before surgery would get rid of bacteria, it might make it worse. Consider these scenarios. For an operation on the face or neck, do you shave your beard? An operation on the lower abdomen, do you shave the pubic hair? This is an ongoing debate in operating rooms across […]
Medical tourism is now domestic tourism
Medical tourism had or still has a bad reputation depending on who you ask. Going far from home for less expensive medical services could end in disaster. Well, for better or worse, consumers are still traveling, but closer to home. And that’s domestic tourism. Is domestic tourism safer? Whether domestic tourism is safer than […]
The knowledge gap in healthcare is wider than I realized
I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion […]
What laser lipo can do in the wrong hands
Laser lipo is a liposuction technique for removing fat from the body. As seen in this article from the Aesthetic Plastic Surgery Journal, it’s not without its risks. Since the article is not available without a subscription you can read my synopsis below. How does laser lipo compare to traditional liposuction Liposuction uses a long […]
Timing your second stage of surgery
I recently had a patient that messaged me through Facebook messenger about performing multiple procedures. I’ve operated on her before so I was comfortable interacting with her via social media. Because of the number of procedures she wanted, I suggested that she should “stage” the surgery so that some procedures would be performed in the […]
