How a Price Estimator improves your website’s SEO
FACT: The more time someone spends on your website, the higher your site will rank in organic Google searches. In other words, the longer consumers stay on your site, the better your SEO. So how do you keep consumers on your site longer? CONCLUSION: the BuildMyBod Health Price Estimator is proven to keep consumers on your site longer and therefore […]
The unexpected route a patient takes through a sales funnel [video]
I’m always fascinated with how patients find our practice. Sure it could be as simple as googling “awesome plastic surgeon” and then coming in to see me ?! That’s a fairly straightforward trip through our sales funnel. But usually it’s an intriguing combination of psychology, associations/friends, habits, interests, marketing, social media, technology and on a […]
Dr. Kaplan speaking at InstaMed User Conference 2018
BuildMyBod Health founder and plastic surgeon, Dr. Jonathan Kaplan will be speaking at the InstaMed User Conference tomorrow afternoon. He’ll discuss strategies to capture the growing cohort of high deductible health plan (HDHP) patients out there. His talk is entitled, “How to Engage HDHP Patients in the Age of Obamacare, Trumpcare, or Unknowncare.” With […]
Preparing patients for sticker shock in healthcare
Now that more patients are paying a portion of their healthcare costs of out pocket, eventually they’ll experience sticker shock in healthcare. To minimize sticker shock, the office staff must have that awkward conversation about “getting paid.” In this recent post from InstaMed, a healthcare payments network, they discuss four kinds of conversations healthcare staff can initiate […]
From social media to surgery [video]
As a healthcare provider, if you’re not on social media by now, you should seriously consider it. More patients are going from social media to surgery than ever before. As the story below will show, this is actually a reasonable way to find your doctor. First step: Lead generation As seen in the photo […]
How Snapchat disarms Dr. Google!
I’m gonna spend this whole post just explaining what the title means! So let’s start with some background. Most doctors know that Dr. Google refers to the experience when patients come in for their consult with loads of disjointed, unrelated information regarding their ailment that they learned on Google. While some of the information is […]
Why medical tourism sites would benefit from a Price Estimator
When you think of medical tourism, you think of traveling for more affordable healthcare. One connotation of cheaper healthcare is poor quality healthcare. Luckily, with increasing competition here and abroad, that connotation of poor quality is no longer true. For example, CanAmerica Health. How A Price Estimator benefits medical tourism websites If looking for […]
Own your marketing
Why do we buy ads on Facebook or Google Adwords? We do it to get out in front of their billions of users. But not really. When you purchase ads on any platform, you’re marketing your ads toward a particular demographic. Own Your Marketing For example, for my practice in San Francisco, if I were […]
Breast augmentation with the IDEAL Implant [video]
For those of you out there considering a breast augmentation, you have another choice on the market. No longer can you only choose between silicone or saline. Now you have the option of a saline, structured implant – the IDEAL implant! How is the IDEAL implant different? As you’ll see in the video below, […]
Medical tourism is now domestic tourism
Medical tourism had or still has a bad reputation depending on who you ask. Going far from home for less expensive medical services could end in disaster. Well, for better or worse, consumers are still traveling, but closer to home. And that’s domestic tourism. Is domestic tourism safer? Whether domestic tourism is safer than […]
Price transparency and sales funnels
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
The knowledge gap in healthcare is wider than I realized
I used to think the knowledge gap in healthcare was mostly isolated to the separation between the provider’s understanding of the patient’s condition and the lack of understanding on the patient’s part. Similar to your dependence on the mechanic fixing your car correctly and honestly because you lack an understanding of the modern day combustion […]
