It’s official, Dr. Jonathan Kaplan of Pacific Heights Plastic Surgery and founder/CEO of BuildMyBod Health will be presenting at the world’s biggest health IT conference, HIMSS 16. For those of you that don’t know, HIMSS (Healthcare Information and Management Systems Society) is a global, cause-based, not-for-profit organization focused on better health through information technology (IT). And in turn, HIMSS 16 is the industry’s largest health IT educational program and exhibition center. So, presenting the price transparency platform developed by BuildMyBod is a true honor and opportunity.
This being an hour-long presentation, it is not simply an infomercial for BuildMyBod’s cost estimator platform. It is a chance to show 40,000+ attendees how price transparency can be integrated into a healthcare provider’s existing website, provide cost estimates instantly to consumers and return consumer contact information back to the provider for lead follow up.
By amassing outcomes measures and data through his own practice, Dr. Kaplan is able to provide actionable items to attendees. Data to be presented includes increasing consumer conversion 41% and growing an email database for future email marketing. With a lead generation pipeline such as BuildMyBod’s cost estimator, healthcare providers of the future will be able to capture more patients paying for their healthcare services out of pocket due to their high deductible health plans. It’s inevitable – with changes brought on by the ACA, consumers will be shouldering more of their healthcare costs and BuildMyBod will provide them with the price transparency they need and connecting them with providers that understand the financial constraints of patients.
What? Hanging out with 40,000+ health IT executives for a week in Vegas doesn’t sound fun?! Take anyone out of the bureaucracy of the healthcare system and plant them in Vegas and you’ve got folks ready to blow off some steam and frustration!
So if you find yourself in Las Vegas on Thursday, March 3rd, 2016 at the Venetian Sands Expo, come hear Dr. Kaplan in Delfino room 4106 at 4pm as he discusses, “Price transparency: Bringing providers to the table.” Thanks to HIMSS for extending this invitation to Dr. Kaplan – he will not disappoint!
To see the integrated BuildMyBod Cost Estimator in action, click here.
Click here for the original blog post written by Dr. Jonathan Kaplan for BuildMyBod.
