BuildMyBod Founder Speaking at AAFPRS 2019
Dr. Kaplan, owner of Pacific Heights Plastic Surgery (aka Real Dr. Bae on Instagram) is also founder of BuildMyBod Health. A price transparency platform. Dr. Kaplan continues his US speaking tour in San Diego this weekend at the AAFPRS 2019 International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy […]
Perfect patient experience? The doctor has to have their own operating room
Want to offer patients the perfect patient experience when it comes to their surgical procedure? Then there’s one thing the doctor must do: be in 100% control of the perioperative (pre-, intra-, and postop-) experience. And to do that, the doctor must have their own office-based operating room. That time I just missed providing […]
Dr. Kaplan wins award at THE Aesthetic Show 2019 [video]
We’re proud to announce that Dr. Kaplan, aka @realdrbae on Snapchat and Instagram, recently won an award at THE Aesthetic Show 2019! Best Surgical Body Shaping Enhancement at THE Aesthetic Show 2019 As you can see in the video below, Dr. Kaplan performed a Mommy Makeover on a patient with amazing results. In fact, […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes […]
Announcing the new BuildMyBod Health Concierge Experience!
For physicians wanting to separate themselves from the competition, BuildMyBod Health has it all. Price transparency, lead generation, e-commerce and now Subscriptions. Through the BuildMyBod Health Concierge Experience, consumers can purchase non-surgical services as a one-time purchase or through Memberships and Packages. The BuildMyBod Health Concierge Experience This experience encompasses all of the e-commerce […]
Mini tummy tuck vs full tummy tuck…and the rest! [video]
If you’re wondering what the differences are between a mini tummy tuck vs full tummy tuck, I have some bad news. Chances are you’re not a candidate for a mini tummy tuck. I know the “mini” sounds better. Less painful. Shorter recovery. Less expensive. Those might all be true, but you’re probably not a candidate. […]
Why you should pay cash for outpatient healthcare services
It’s hard to believe that even if you have health insurance, you may be better off if you pay cash for outpatient healthcare services. If that’s the case, why do we have health insurance at all?! We have health insurance to cover very prolonged illnesses or major trauma. Basically, catastrophic issues. But when it comes […]
Breast implants: the smaller the better! [video]
I know it’s tough to resist but when it comes to breast implants, the smaller the better. Everyone thinks you have to go big or go home but it’s not really necessary. There are benefits to smaller implants and additional risks with bigger implants. The smaller the better With bigger implants, the patient may […]
5 myths about breast augmentation debunked [video]
1. They cause cancer Breast implants don’t cause the typical type of breast cancer that the vast majority of women have. A very rare form of cancer known as lymphoma, which is more of an overgrowth of lymphatic tissue like lymph nodes that can occur anywhere in the body, can also appear, under certain circumstances, […]
Botox vs Xeomin vs Dysport vs Jeuveau [video]
In the video below, I try to succinctly, and with as little confusion as possible review the various neuromodulators on the market. Neuromodulator is the catch all term for Botox and Botox-like products. These are injections that relax overactive muscles in many areas, including the ones that cause wrinkles in the face. Let’s discuss the […]
That time my website traffic dropped from 11.8K to 4.5K
My website traffic didn’t drop overnight but pretty close. From the beginning of April to the end of June 2019, the number of visitors to my website went from 11,800 users to 4,500 users. That’s a 62% drop. All thanks to Google, the premier search engine, releasing a wide ranging algorithm update on March 12th, […]
President Trump officially signs price transparency executive order
President Trump officially issued a price transparency Executive Order yesterday. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price transparency executive order Despite President Obama’s efforts with the “Unaffordable Care Act,” this Executive Order will actually […]
