Dr. Kaplan joining NewBeauty on Instagram Live!
We’re very excited to announce that Dr. Jonathan Kaplan, board certified plastic surgeon and founder/CEO of BuildMyBod Health will be NewBeauty Magazine’s guest on Instagram Live! So tune in Tuesday, November 10th at 9am PST. If you’re reading this after November 10th, click here for the recording. Dr. Kaplan on Instagram Live with New […]
Thank God I didn’t buy bots, followers and likes!
If you’re on social media, and Instagram more specifically, you may have been recently called out! Exposed! Embarrassed! Starting back in November of 2018, Instagram began removing likes and followers that seemed fake. As in, the likes and followers were the work of purchased automated bots or apps that didn’t represent real people. Instagram doesn’t […]
Changing referral patterns in the age of social media
Social media is to blame, or take credit, for everything these days! The effects of social media are evident across a variety of spaces. For example, it’s changing political discourse, feelings of inequality (you always knew the Kardashians had more money than you but now you know how much more!) and how a business goes […]
Why would patients agree to be on social media?
Packed into that question of why patients would agree to be on social media is a different question people really want to know. Do doctors incentivize patients to agree to be on social media? In other words, do they give the patient something to get them in front of the camera? Agree to be […]
Dr. Kaplan giving social media course at CSPS Annual Meeting
If you’re in or around Sacramento tomorrow or already attending the California Society of Plastic Surgeons’ (CSPS) Annual Meeting, don’t miss Dr. Kaplan’s 1-hour social media course! But Dr. Kaplan only has 25K followers on Instagram, you say? What makes him an expert worthy of giving a course?! He doesn’t consider himself an expert but […]
Put the swimming bitmoji on the liposuction canister. Wait, what?!
The language spawned by social media is bizarre to say the least. Snaps, posts, likes, tags, giphys, stickers and the almighty bitmoji. We’re not talking about just lingo or coined terms within social media. It’s the combination of lingo with normal everyday speech that make for very strange, surreal conversations. So many bitmoji, so […]
Social media wake up call for plastic surgery societies
There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, […]
5 Unexpected Ways Snapchat Transformed My Practice
My practice began experimenting with Snapchat in September of 2016. While I wasn’t sure if it was a passing fad or not, I teamed up with Dr. Miami as an “influencer” within the plastic surgery space. Snapchat may eventually be replaced with Instagram Stories or some other technology, but the combination of “real-time” video and […]
