A primer on the Brazilian Butt Lift (BBL) for surgeons [video]
I realize this post may not relate to anyone outside of plastic surgery. But at the same time, it’s just plain interesting to anyone that’s a fan of Rube Goldberg (ie, the Mousetrap above)! With the circuitous tubing going from handle to canister to machine, the video below showing the operating room setup for a Brazilian […]
Social media wake up call for plastic surgery societies
There’s a paradigm shift in how patients are finding their doctors. And nowhere is this more evident than in the cosmetic surgery space. In the past, consumers found their doctor through word of mouth. Then it was the yellow pages. That gave way to the internet, specifically a doctor’s website, and in the last decade, […]
Dr. Kaplan featured in Radiesse Golden Ticket campaign
Merz, the makers of Radiesse and Belotero, recently completed their Radiesse Golden Ticket campaign. Three lucky winners received a makeover to the lines and wrinkles of their lower face. Dr. Jonathan Kaplan, founder and CEO of BuildMyBod and board-certified plastic surgeon was the treating physician for the third winner. Radiesse Golden Ticket winner and […]
Price transparency and sales funnels
What do these have in common? Keep reading and it’ll all make sense. I’ve repeatedly mentioned the importance of price transparency on this blog. And not just price transparency but using price transparency as a lead generation tool for your medical practice. Now, let me explain how your medical practice fits the sales funnel paradigm […]
Don’t freak out about these things after surgery
Having surgery soon? It’s a stressful time, so remember these things after surgery to reduce your anxiety level. Some of these postop issues are very normal and should not be a cause for alarm. Even if you’re not going through surgery yourself, someone may be depending on you as their caregiver. So heed this advice […]
Do’s and Don’ts before surgery
Surgery, whether it’s cosmetic or not, can be a big deal. You may be out of commission for a few days afterwards so it’s important to prepare before surgery. Here’s a list of suggestions to better ensure a successful, stress free recovery. Top Do’s and Don’ts before Surgery Due to pain or social downtime, […]
Limitations on liposuction
If you’re considering liposuction to remove excess fat, do your research to ensure you’re a good candidate. What makes a good candidate? A good candidate is related to why you want liposuction in the first place. Why are you getting liposuction? Sure you’d like to get rid of some fat. Liposuction is great for […]
SESPRS: A family affair
The Southeastern Society of Plastic and Reconstructive Surgeons (SESPRS) just had their annual meeting. Aside from getting the opportunity to speak about price transparency in healthcare, my favorite topic, I learned something about the organization that was unexpected. What makes the SESPRS meeting unique? I understand that a plastic surgery meeting doesn’t hold much […]
Need to tighten the abdominal wall during a tummy tuck? [video]
A tummy tuck is a pretty standard cosmetic procedure now. While liposuction will remove excess fat and tighten the skin to some extent, a tummy tuck ensures that all of the excess skin is removed. But there’s more than just the skin. There’s also the deeper abdominal wall which is made up of tough tissue […]
Saggy breasts worse after breastfeeding or pumping?
When you’re a plastic surgeon, “cocktail conversation” at a party can involve any and all topics. How much recovery do I need after a neck lift? Can you get rid of my cankles? Breast pumping, not breastfeeding, resulted in my saggy breasts! This particular party patron made the last comment as a matter of fact. I […]
BuildMyBod Founder to speak at Aesthetic Everything Beauty Expo 2017
BuildMyBod Health is very excited to announce that founder/CEO, Dr. Jonathan Kaplan will be speaking at the upcoming Aesthetic Everything Beauty Expo 2017. The expo will take place in Phoenix on May 13th and 14th. What’s Dr. Kaplan talking about at the Aesthetic Everything Beauty Expo Click on the image above to enlarge. As you’ll […]
How to avoid duck lips with lip filler [video]
Lip augmentation is a very common procedure with many options to plump up your lips. And even though it’s a relatively easy procedure, the most common concern is that you’ll end up with duck lips. Why does that happen? Can’t a person recognize they’ve had too much filler or able to avoid that appearance in the […]
