Dr. Kaplan speaking at Miami Cosmetic Surgery
Miami Cosmetic Surgery and the leading event group Informa Markets are very proud to announce the launch of the Miami Cosmetic Surgery show. Coming to the Miami Beach Convention Center Feb. 20-22, 2020, under the Scientific Direction of Dr. Steven Dayan. And Dr. Jonathan Kaplan, founder/CEO of BuildMyBod Health will be speaking on the topic […]
Compete on price transparency, not price! [video]
Whenever I discuss the concept of price transparency with other healthcare providers, the first thing they say is, “I don’t want to compete on price!” I simply don’t understand why the premise of price transparency automatically leads to the assumption that you have to compete on price. Healthcare doesn’t follow the rules of a […]
BuildMyBod Founder Speaking at AAFPRS 2019
Dr. Kaplan, owner of Pacific Heights Plastic Surgery (aka Real Dr. Bae on Instagram) is also founder of BuildMyBod Health. A price transparency platform. Dr. Kaplan continues his US speaking tour in San Diego this weekend at the AAFPRS 2019 International Symposium of Facial Plastic Surgery. This meeting is put on by the American Academy […]
President Trump officially signs price transparency executive order
President Trump officially issued a price transparency Executive Order yesterday. The price transparency executive order will require hospitals, insurers and doctors to disclose their negotiated rates. This will have direct and indirect consequences. The effect of a price transparency executive order Despite President Obama’s efforts with the “Unaffordable Care Act,” this Executive Order will actually […]
Dr. Kaplan speaking at Becker’s 17th Annual Spine Conference
BuildMyBod Health founder, Dr. Jonathan Kaplan will speak at Becker’s 17th annual spine conference in Chicago. As one of the largest industry meetings that help hospitals and ambulatory surgery center’s (ASC’s) achieve first-in-class best practices, this is recognition of the new-found importance of price transparency in healthcare. Becker’s Conference Agenda BuildMyBod Health founder and plastic surgeon, […]
Makin’ it rain with Dr. Miami! [video]
In a recent webinar for BuildMyBod Health, Dr. Miami offered his testimonial on why lead generation is so critical. Specifically, why lead generation using the BuildMyBod Health price transparency platform is so critical. Makin’ it rain! As you’ll see in the video below, Dr. Miami relies heavily on social media to generate a buzz […]
Dr. Sheila Nazarian: you need your own email database! [video]
Dr. Sheila Nazarian of the Nazarian Institute and Nazarian Plastic Surgery recently sat down with us to explain why she focuses on building a large email database even though she has a huge Instagram following (@drsheilanazarian). The world according to Dr. Sheila Nazarian! While many doctors engage with their followers through social media, that […]
Using price transparency in bariatric surgery – Dr. Christopher Ibikunle [video]
While plastic surgeons may have made price transparency sexy, non-cosmetic doctors that have insurance-based practices can also utilize this concept. Price transparency can engage the consumer, generate leads and reduce sticker shock. In the process, price transparency can help separate a practice from the competition as Dr. Ibikunle describes in the video below. But […]
Stupid sh*t patients say
Hey, before you get upset, we encourage you to leave comments about stupid sh*t that doctors say too! Because we know that even though patients say some silly things, we’re all capable! Also, try and keep a sense of humor about all of this. Things patients say: I’m allergic to that pain medication – […]
Five reasons why a Get A Quote Now button rocks!
For every healthcare provider out there, there’s 10,000 consumers perusing their website. They’re looking for something and hoping the doctor has the answer. At the same time, the doctor is hoping to capture that patient. To do so, they’ll put various ‘call to action’ buttons or links on their site. Schedule Online! Book Now! Big […]
Lowering the mental barrier to lead generation in healthcare
There are two sides to lead generation. The business has to provide something of value in exchange for a consumer’s contact info. And the consumer has to want something badly enough to motivate them to leave their contact info. When it comes to lead generation in healthcare, that “something” is cost. The good news […]
Be on the right side of history when it comes to price transparency
The Ohio Surgery Center recently started using a Price Estimator on their website. But it’s different than how most other surgery centers are implementing price transparency. Most surgery centers simply list a menu of cash prices There are 2 problems with this. What if the consumer is using their insurance and need to know […]
